Cooltone stimulates muscle tone and strength to help you build abs, thighs and bootie in ways you can’t do at the gym.

Here are some Cooltone insights after treating my butt and thighs.

After 15 years in the Med Spa business I’ve got a device that I’ve always dreamed about. As I write this blog my butt feels like I did thousands of squats and dead lifts yesterday, but I only spent 30 minutes on the new Cooltone device from CoolSculpting. Life is good.

Let’s start at the beginning. When I was doing my research for what eventually became Spa 35 Med Spa one of my first concepts was to open a health and wellness boutique gym. At the time I loved the gym. My schedule each day was structured around how I could get to the gym and put a couple of hours in “pressing iron” and doing cardio. But after completing my research, I decided people had more interest in laser hair removal, Botox and skin tightening than a boutique fitness center.

Now, 15 years later, things have changed. I don’t get into the gym anymore. Running a business, raising a child, personal time with my fiance, declining testosterone, knee surgeries and back issues have taken their toll on my lifestyle. So I was thrilled to hear Cooltone could help me recover some of my muscle tone without the need to pick “winners and losers” in my daily schedule. When the choice is “date night or gym time” date night always wins.

That provides a little background on why I’m so excited to introduce Cooltone to Idaho. And after my first Cooltone treatment, I’m happy to report my butt hurts… in a good way! The gluteus maximus has been a problem area for me as I’ve gotten older. After multiple knee surgeries (meniscus and articular cartilage) and a back that gets unpredictably “tweaked”, squats and dead lifts at the gym were completed with hesitation and anxiety. Not a great situation if you want a better butt. Combined with genetics (dad and mom had flat butts too) and minimized gym time… I end up without a rear end.

Now don’t think Cooltone is only for guys. Cooltone is perfect for women too. At Spa 35, we’ve been helping women remove extra body fat to contour their bodies with CoolSculpting for years. We are the #1 provider of CoolSculpting in Idaho. Many of the women who get CoolSculpting are using fat removal as a foundation for looking their best, combining CoolSculpting with diet and exercise. Cooltone is the perfect addition to these efforts. It accelerates beautiful abs, thighs and butt with effortless muscle conditioning.

About the treatment. The most surprising thing I discovered with Cooltone treatments is that you don’t need to get naked for your treatment! I had these visions of laying on a table with my bare naked butt exposed to the world for 30 minutes while it repeatedly contracted … that made me a little nervous. So the first piece of great news is that you wear cotton clothes while you’re being treated. Abs and bootie take 30 minutes for each treatment, thighs are 20 minutes. Heavy treatment paddles seen in the video above are strapped in place over the treatment area. When the treatment cycle starts you don’t feel anything. Then the fun begins as the energy is slowly increased from the minimum starting point to the maximum of your personal tolerance. The Cooltone operator slowly increases the energy. I started at 20% and slowly increased the energy as I became accustomed to the feeling and my muscles warmed up.

Describing how the muscles contract without any effort is difficult. The best thing I can think of is the feeling of an involuntary muscle twitch, but thousands of times more powerful, more intense and for thirty minutes at a time. You can feel the muscles contract but your brain isn’t telling them to do it, so it takes a little time to adjust to the new experience. When I treated my thighs it was fascinating to watch my quadriceps contract in a software defined sequence without any effort and without any pain. It’s nothing like going to the gym and focusing on how you’re going to expend the maximum amount of energy possible to force your muscles to lift a weight, or to strive for one more rep. I’m waiting to hear how women compare it to child birth, seems more like how I image the birthing process. The magnetically induced muscle contractions come in rapid bursts reminding me of the term “explosive” training. My thought is that this increases the utilization of fast twitch muscles for maximum tone and strength. More to come on this clinical perspective later.

After the treatment was done I didn’t feel much different. I could tell the muscles had been utilized, but it didn’t impact how I walked, or my posture. The evening of the treatment my butt felt like I had worked out that day, but nothing significant. Now, the day after, it’s a different story. My butt has the soreness of a great workout, with a little more “sting”. That’s not a great medical or technical term but the soreness has a sharpness to it that I have not experienced before. It’s not uncomfortable enough to change how I schedule my day but it is a continuous soreness at this point that I’m enjoying because it reminds me of my younger days when I could complete a hard “leg day”.

About the program. Cooltone can be viewed as a new way of training. You start with four treatments over a two week period to start, then transition into maintenance with treatments every 2-3 months. You’ll begin seeing results quickly after each treatment. But like going to the gym, when you stop treatments your muscles will slowly return to their previous appearance and strength. Best visible results will be achieved by people with minimal body fat. Combining CoolSculpting with Cooltone is expected to be very popular. Remove the overlying fat, then tone the underlying muscle for the perfect six pack is the marketing message.

How much will beautiful abs, thighs and bootie cost? The first four treatments are $2,400, then maintenance treatments are $500 (every 2-3 months). This is for each treatment area. You can expect some bundles of treatment areas and bundles with CoolSculpting fat removal in the very near future.

Stay tuned for more information. At this point I’m thrilled about the chance to build my butt without worrying about hurting my knees and back. And to do it without dedicating hours to the gym each week. There isn’t a substitute for good diet and exercise, but we just got closer.

Cooltone by CoolSculpting. After 15 years I get the body contouring system I always wanted.

-Warren

Owner of Spa 35 Med Spa